Digital Marketing Officer
American University of Bahrain, Bahrain

The Officer of Digital Marketing oversees the AUBH's online presence and digital marketing strategies. This role focuses on enhancing the AUBH's online visibility, engaging with target audiences, and driving online conversions.

Duties and Responsibilities include:

• Develop and implement a comprehensive digital marketing strategy.
• Maintain and optimize the university website for user experience and SEO.
• Develop and manage social media marketing campaigns.
• Manage university social media profiles and engage with the online community.
• Plan and execute email marketing campaigns to engage with students and alumni.
• Optimize online content for search engines and manage paid advertising campaigns.
• Monitor and analyze website and digital campaign performance.
• Efficiently manage the digital marketing budget.
• Stay updated with digital marketing trends and technologies.
• Perform other duties as reasonably required by management.

Requirements

Qualifications and Experience required:

• Bachelor's degree in Digital Marketing, Information Technology, Graphic Design, or related field.
• Professional certification in a related field is desirable.
• Minimum of 3 years of experience, preferably in an academic or higher education setting.

Skills and Competencies required:

• Strong digital marketing strategy development skills.
• Experience in social media marketing.
• Familiarity with email marketing tools and best practices.
• Understanding HTML, CSS, and JavaScript for website adjustments and SEO.
• Ability to analyze and interpret digital marketing data.
• Budget management skills.
• Keeping up to date with digital marketing trends.
• Skilled in Photoshop, Illustrator, and similar tools for creating and editing visuals.
• Ability to work independently and responsibly while managing numerous projects simultaneously.

Job Rewards and Benefits